Retail Salesperson salary in Wisconsin
Updated Updated for 2026 tax law
A retail salesperson in Wisconsin earns a median of $34,480 a year ($16.58/hour equivalent), 2.6% below the national median of $35,410. Wisconsin ranks #25 of 51 states. About 67,640 people do this job in Wisconsin.
Take-home pay in Wisconsin
At the Wisconsin median, a single filer keeps about $29,073 a year after federal, FICA and Wisconsin taxes — $1,118 every two weeks. Try your own numbers with the Wisconsin paycheck calculator.
- Gross pay
- $1,326.15
- Federal income tax
- −$75.29
- Social Security (6.2%)
- −$82.22
- Medicare (1.45%)
- −$19.23
- Wisconsin income tax
- −$31.23
- Take-home pay
- $1,118.18
Annual breakdown
- Gross
- $34,480
- Federal
- $1,958
- FICA
- $2,638
- State + local
- $812
- Net
- $29,073
- Marginal federal rate
- 12.0%
- Marginal state rate
- 4.4%
2026 federal brackets (Rev. Proc. 2025-32) and 2026 state rules. Estimates assume wages are your only income and use annual liability, so your actual withholding can differ slightly.
How Wisconsin compares
| Rank | State | Median salary |
|---|---|---|
| #1 | Washington | $39,560 |
| #2 | District of Columbia | $38,500 |
| #3 | California | $38,440 |
| #4 | Colorado | $37,950 |
| #5 | Hawaii | $37,790 |
| #25 | Wisconsin | $34,480 |
| #49 | Arkansas | $29,270 |
| #50 | West Virginia | $28,950 |
| #51 | Mississippi | $28,640 |
See the national retail salesperson salary page for the full pay range and all states.
BLS occupation: Retail Salespersons (SOC 41-2031), May 2025, state estimates.
Frequently asked questions
How much does a retail salesperson make in Wisconsin?
The median salary is $34,480 a year and the average is $36,400 (BLS May 2025).
Is Wisconsin a good state for retail salespersons?
Wisconsin ranks #25 of 51 states for median pay in this job, 3% below the national median of $35,410.
What is $34,480 after taxes in Wisconsin?
About $29,073 a year ($1,118 every two weeks) for a single filer in 2026.
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Estimates for information only — not tax, legal or financial advice.