Market Research Analyst and Marketing Specialist salary in California
Updated Updated for 2026 tax law
A market research analyst and marketing specialist in California earns a median of $94,700 a year ($45.53/hour equivalent), 20.2% above the national median of $78,760. California ranks #6 of 51 states. About 119,070 people do this job in California.
Take-home pay in California
At the California median, a single filer keeps about $69,658 a year after federal, FICA and California taxes — $2,679 every two weeks. Try your own numbers with the California paycheck calculator.
- Gross pay
- $3,642.31
- Federal income tax
- −$461.69
- Social Security (6.2%)
- −$225.82
- Medicare (1.45%)
- −$52.81
- California income tax
- −$175.46
- CA SDI
- −$47.35
- Take-home pay
- $2,679.16
Annual breakdown
- Gross
- $94,700
- Federal
- $12,004
- FICA
- $7,245
- State + local
- $5,793
- Net
- $69,658
- Marginal federal rate
- 22.0%
- Marginal state rate
- 9.3%
2026 federal brackets (Rev. Proc. 2025-32) and 2026 state rules. Estimates assume wages are your only income and use annual liability, so your actual withholding can differ slightly.
How California compares
| Rank | State | Median salary |
|---|---|---|
| #1 | Massachusetts | $101,810 |
| #2 | Delaware | $101,270 |
| #3 | New York | $98,580 |
| #4 | District of Columbia | $98,090 |
| #5 | Washington | $95,120 |
| #6 | California | $94,700 |
| #49 | Hawaii | $59,390 |
| #50 | Mississippi | $56,640 |
| #51 | West Virginia | $52,340 |
See the national market research analyst and marketing specialist salary page for the full pay range and all states.
BLS occupation: Market Research Analysts and Marketing Specialists (SOC 13-1161), May 2025, state estimates.
Frequently asked questions
How much does a market research analyst and marketing specialist make in California?
The median salary is $94,700 a year and the average is $108,120 (BLS May 2025).
Is California a good state for market research analysts and marketing specialists?
California ranks #6 of 51 states for median pay in this job, 20% above the national median of $78,760.
What is $94,700 after taxes in California?
About $69,658 a year ($2,679 every two weeks) for a single filer in 2026.
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Estimates for information only — not tax, legal or financial advice.