Market Research Analyst and Marketing Specialist salary
Updated Updated for 2026 tax law
A market research analyst and marketing specialist earns a median of $78,760 a year ($37.87 an hour) in the US, according to the Bureau of Labor Statistics (May 2025). The average is $89,490. About 899,580 people work in this job.
Take-home pay on $78,760
- Gross pay
- $3,029.23
- Federal income tax
- −$326.82
- Social Security (6.2%)
- −$187.81
- Medicare (1.45%)
- −$43.92
- Texas income tax
- $0.00No state income tax on wages
- Take-home pay
- $2,470.68
Annual breakdown
- Gross
- $78,760
- Federal
- $8,497
- FICA
- $6,025
- State + local
- $0
- Net
- $64,238
- Marginal federal rate
- 22.0%
- Marginal state rate
- 0.0%
2026 federal brackets (Rev. Proc. 2025-32) and 2026 state rules. Estimates assume wages are your only income and use annual liability, so your actual withholding can differ slightly.
Market Research Analyst and Marketing Specialist salary by state
| State | Median salary | Average | Employed |
|---|---|---|---|
| Massachusetts | $101,810 | $108,600 | 39,710 |
| Delaware | $101,270 | $105,940 | 3,570 |
| New York | $98,580 | $103,270 | 80,500 |
| District of Columbia | $98,090 | $106,270 | 6,340 |
| Washington | $95,120 | $107,970 | 24,460 |
| California | $94,700 | $108,120 | 119,070 |
| Colorado | $93,050 | $98,960 | 27,880 |
| New Jersey | $88,190 | $94,660 | 22,990 |
| Minnesota | $87,510 | $94,120 | 21,280 |
| Rhode Island | $86,240 | $89,490 | 3,210 |
| Oregon | $79,150 | $90,540 | 11,310 |
| Illinois | $79,120 | $87,940 | 40,560 |
| North Carolina | $78,410 | $89,430 | 30,700 |
| Connecticut | $77,740 | $86,740 | 9,930 |
| Virginia | $76,980 | $87,420 | 25,610 |
| Maryland | $76,370 | $85,610 | 13,570 |
| Georgia | $75,850 | $84,540 | 27,810 |
| Florida | $75,450 | $81,010 | 60,770 |
| Vermont | $74,880 | $78,420 | 860 |
| Ohio | $72,790 | $78,560 | 27,370 |
| Texas | $72,520 | $79,770 | 63,350 |
| Maine | $71,980 | $79,240 | 2,390 |
| Arizona | $71,940 | $80,310 | 15,850 |
| Nevada | $71,840 | $76,790 | 5,780 |
| Kansas | $70,430 | $77,490 | 8,090 |
| Missouri | $70,140 | $78,560 | 14,890 |
| Tennessee | $69,790 | $79,640 | 13,040 |
| South Carolina | $69,440 | $81,470 | 11,920 |
| Pennsylvania | $68,760 | $77,100 | 31,040 |
| Montana | $68,080 | $71,250 | 1,460 |
| Michigan | $66,780 | $77,240 | 24,220 |
| Alaska | $66,710 | $70,110 | 570 |
| Iowa | $66,390 | $73,380 | 8,880 |
| Arkansas | $65,430 | $78,430 | 6,250 |
| Wisconsin | $64,800 | $73,910 | 15,600 |
| New Hampshire | $64,570 | $80,090 | 4,200 |
| Indiana | $63,700 | $72,460 | 14,400 |
| South Dakota | $63,490 | $73,980 | 1,530 |
| Utah | $62,630 | $71,490 | 14,510 |
| New Mexico | $61,950 | $67,090 | 1,610 |
| Oklahoma | $61,940 | $69,590 | 6,620 |
| North Dakota | $61,580 | $66,940 | 1,550 |
| Kentucky | $61,480 | $70,220 | 6,290 |
| Wyoming | $60,990 | $69,760 | 850 |
| Idaho | $60,970 | $73,110 | 3,780 |
| Nebraska | $60,000 | $64,970 | 3,780 |
| Louisiana | $59,690 | $68,520 | 5,360 |
| Alabama | $59,530 | $68,500 | 8,390 |
| Hawaii | $59,390 | $64,720 | 1,610 |
| Mississippi | $56,640 | $61,820 | 2,620 |
| West Virginia | $52,340 | $58,360 | 1,650 |
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BLS occupation: Market Research Analysts and Marketing Specialists. Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 (SOC 13-1161). Excludes the self-employed.
Frequently asked questions
How much does a market research analyst and marketing specialist make an hour?
The median hourly wage is $37.87; the average is $43.03.
Which state pays market research analysts and marketing specialists the most?
Massachusetts ($101,810 median), followed by Delaware and New York.
What is the salary range for a market research analyst and marketing specialist?
The bottom 10% earn under $43,390 and the top 10% earn over $155,480 a year.
How much is $78,760 after taxes?
About $64,238 a year in Texas (no state income tax) or $60,134 in California for a single filer in 2026.
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Estimates for information only — not tax, legal or financial advice.