Market Research Analyst and Marketing Specialist salary in Florida
Updated Updated for 2026 tax law
A market research analyst and marketing specialist in Florida earns a median of $75,450 a year ($36.27/hour equivalent), 4.2% below the national median of $78,760. Florida ranks #18 of 51 states. About 60,770 people do this job in Florida.
Take-home pay in Florida
At the Florida median, a single filer keeps about $61,909 a year after federal, FICA and Florida taxes — $2,381 every two weeks. Try your own numbers with the Florida paycheck calculator.
- Gross pay
- $2,901.92
- Federal income tax
- −$298.81
- Social Security (6.2%)
- −$179.92
- Medicare (1.45%)
- −$42.08
- Florida income tax
- $0.00No state income tax on wages
- Take-home pay
- $2,381.12
Annual breakdown
- Gross
- $75,450
- Federal
- $7,769
- FICA
- $5,772
- State + local
- $0
- Net
- $61,909
- Marginal federal rate
- 22.0%
- Marginal state rate
- 0.0%
2026 federal brackets (Rev. Proc. 2025-32) and 2026 state rules. Estimates assume wages are your only income and use annual liability, so your actual withholding can differ slightly.
How Florida compares
| Rank | State | Median salary |
|---|---|---|
| #1 | Massachusetts | $101,810 |
| #2 | Delaware | $101,270 |
| #3 | New York | $98,580 |
| #4 | District of Columbia | $98,090 |
| #5 | Washington | $95,120 |
| #18 | Florida | $75,450 |
| #49 | Hawaii | $59,390 |
| #50 | Mississippi | $56,640 |
| #51 | West Virginia | $52,340 |
See the national market research analyst and marketing specialist salary page for the full pay range and all states.
BLS occupation: Market Research Analysts and Marketing Specialists (SOC 13-1161), May 2025, state estimates.
Frequently asked questions
How much does a market research analyst and marketing specialist make in Florida?
The median salary is $75,450 a year and the average is $81,010 (BLS May 2025).
Is Florida a good state for market research analysts and marketing specialists?
Florida ranks #18 of 51 states for median pay in this job, 4% below the national median of $78,760.
What is $75,450 after taxes in Florida?
About $61,909 a year ($2,381 every two weeks) for a single filer in 2026.
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Estimates for information only — not tax, legal or financial advice.