Market Research Analyst and Marketing Specialist salary in North Carolina
Updated Updated for 2026 tax law
A market research analyst and marketing specialist in North Carolina earns a median of $78,410 a year ($37.70/hour equivalent), 0.4% below the national median of $78,760. North Carolina ranks #13 of 51 states. About 30,700 people do this job in North Carolina.
Take-home pay in North Carolina
At the North Carolina median, a single filer keeps about $61,372 a year after federal, FICA and North Carolina taxes — $2,360 every two weeks. Try your own numbers with the North Carolina paycheck calculator.
- Gross pay
- $3,015.77
- Federal income tax
- −$323.85
- Social Security (6.2%)
- −$186.98
- Medicare (1.45%)
- −$43.73
- North Carolina income tax
- −$100.76
- Take-home pay
- $2,360.45
Annual breakdown
- Gross
- $78,410
- Federal
- $8,420
- FICA
- $5,998
- State + local
- $2,620
- Net
- $61,372
- Marginal federal rate
- 22.0%
- Marginal state rate
- 4.0%
2026 federal brackets (Rev. Proc. 2025-32) and 2026 state rules. Estimates assume wages are your only income and use annual liability, so your actual withholding can differ slightly.
How North Carolina compares
| Rank | State | Median salary |
|---|---|---|
| #1 | Massachusetts | $101,810 |
| #2 | Delaware | $101,270 |
| #3 | New York | $98,580 |
| #4 | District of Columbia | $98,090 |
| #5 | Washington | $95,120 |
| #13 | North Carolina | $78,410 |
| #49 | Hawaii | $59,390 |
| #50 | Mississippi | $56,640 |
| #51 | West Virginia | $52,340 |
See the national market research analyst and marketing specialist salary page for the full pay range and all states.
BLS occupation: Market Research Analysts and Marketing Specialists (SOC 13-1161), May 2025, state estimates.
Frequently asked questions
How much does a market research analyst and marketing specialist make in North Carolina?
The median salary is $78,410 a year and the average is $89,430 (BLS May 2025).
Is North Carolina a good state for market research analysts and marketing specialists?
North Carolina ranks #13 of 51 states for median pay in this job, 0% below the national median of $78,760.
What is $78,410 after taxes in North Carolina?
About $61,372 a year ($2,360 every two weeks) for a single filer in 2026.
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Estimates for information only — not tax, legal or financial advice.