Market Research Analyst and Marketing Specialist salary in Utah
Updated Updated for 2026 tax law
A market research analyst and marketing specialist in Utah earns a median of $62,630 a year ($30.11/hour equivalent), 20.5% below the national median of $78,760. Utah ranks #39 of 51 states. About 14,510 people do this job in Utah.
Take-home pay in Utah
At the Utah median, a single filer keeps about $50,111 a year after federal, FICA and Utah taxes — $1,927 every two weeks. Try your own numbers with the Utah paycheck calculator.
- Gross pay
- $2,408.85
- Federal income tax
- −$205.22
- Social Security (6.2%)
- −$149.35
- Medicare (1.45%)
- −$34.93
- Utah income tax
- −$92.01
- Take-home pay
- $1,927.35
Annual breakdown
- Gross
- $62,630
- Federal
- $5,336
- FICA
- $4,791
- State + local
- $2,392
- Net
- $50,111
- Marginal federal rate
- 12.0%
- Marginal state rate
- 4.5%
2026 federal brackets (Rev. Proc. 2025-32) and 2026 state rules. Estimates assume wages are your only income and use annual liability, so your actual withholding can differ slightly.
How Utah compares
| Rank | State | Median salary |
|---|---|---|
| #1 | Massachusetts | $101,810 |
| #2 | Delaware | $101,270 |
| #3 | New York | $98,580 |
| #4 | District of Columbia | $98,090 |
| #5 | Washington | $95,120 |
| #39 | Utah | $62,630 |
| #49 | Hawaii | $59,390 |
| #50 | Mississippi | $56,640 |
| #51 | West Virginia | $52,340 |
See the national market research analyst and marketing specialist salary page for the full pay range and all states.
BLS occupation: Market Research Analysts and Marketing Specialists (SOC 13-1161), May 2025, state estimates.
Frequently asked questions
How much does a market research analyst and marketing specialist make in Utah?
The median salary is $62,630 a year and the average is $71,490 (BLS May 2025).
Is Utah a good state for market research analysts and marketing specialists?
Utah ranks #39 of 51 states for median pay in this job, 20% below the national median of $78,760.
What is $62,630 after taxes in Utah?
About $50,111 a year ($1,927 every two weeks) for a single filer in 2026.
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Estimates for information only — not tax, legal or financial advice.