Market Research Analyst and Marketing Specialist salary in Wisconsin
Updated Updated for 2026 tax law
A market research analyst and marketing specialist in Wisconsin earns a median of $64,800 a year ($31.15/hour equivalent), 17.7% below the national median of $78,760. Wisconsin ranks #35 of 51 states. About 15,600 people do this job in Wisconsin.
Take-home pay in Wisconsin
At the Wisconsin median, a single filer keeps about $51,909 a year after federal, FICA and Wisconsin taxes — $1,996 every two weeks. Try your own numbers with the Wisconsin paycheck calculator.
- Gross pay
- $2,492.31
- Federal income tax
- −$215.23
- Social Security (6.2%)
- −$154.52
- Medicare (1.45%)
- −$36.14
- Wisconsin income tax
- −$89.93
- Take-home pay
- $1,996.49
Annual breakdown
- Gross
- $64,800
- Federal
- $5,596
- FICA
- $4,957
- State + local
- $2,338
- Net
- $51,909
- Marginal federal rate
- 12.0%
- Marginal state rate
- 5.3%
2026 federal brackets (Rev. Proc. 2025-32) and 2026 state rules. Estimates assume wages are your only income and use annual liability, so your actual withholding can differ slightly.
How Wisconsin compares
| Rank | State | Median salary |
|---|---|---|
| #1 | Massachusetts | $101,810 |
| #2 | Delaware | $101,270 |
| #3 | New York | $98,580 |
| #4 | District of Columbia | $98,090 |
| #5 | Washington | $95,120 |
| #35 | Wisconsin | $64,800 |
| #49 | Hawaii | $59,390 |
| #50 | Mississippi | $56,640 |
| #51 | West Virginia | $52,340 |
See the national market research analyst and marketing specialist salary page for the full pay range and all states.
BLS occupation: Market Research Analysts and Marketing Specialists (SOC 13-1161), May 2025, state estimates.
Frequently asked questions
How much does a market research analyst and marketing specialist make in Wisconsin?
The median salary is $64,800 a year and the average is $73,910 (BLS May 2025).
Is Wisconsin a good state for market research analysts and marketing specialists?
Wisconsin ranks #35 of 51 states for median pay in this job, 18% below the national median of $78,760.
What is $64,800 after taxes in Wisconsin?
About $51,909 a year ($1,996 every two weeks) for a single filer in 2026.
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Estimates for information only — not tax, legal or financial advice.